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 Michael Watson for Greg Wheeler and the

jill

Mclain

Creative Director.
Experienced Copywriter.
Positive Leader.
Creative Director | Jill McLan

About Me

I’m Jill, a creative director with a passion for blending big-picture strategy with stand-out creativity that connects. Since I started as a copywriter nearly two decades ago, I’ve spent my career leading teams to bring memorable concepts to life, always with an eye on how to improve the work — and how we do it — in the process.

 

Whether I’m leading brainstorming sessions, building out creative campaigns or refining team workflows, I believe in the power of a positive environment where everyone feels motivated to bring their best. 

Outside of work, I keep my creative mind sharp by playing bass in a punk rock band, volunteering with young musicians and competing in short-film races with my long-term group of friends.

 

Check out my work and see how your team could benefit from a creative director who leads with heart and gets results. 

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PORTFOLIO

"Check the source, of course!"

Client: Iowa Department of Homeland Security

Role: Creative director, jingle writer and producer

"No one's a good unsafe driver"

Client: Drive Smart Iowa

Role: Creative director, copywriter

"The spirit of innovation"
Client: Iowa State University

Role: Creative director, copywriter

"Acne is human"

Client: Neutrogena

Role: Associate creative director, copywriter

"Jennifer Aniston tries ASMR"

Client: Aveeno

Role: Associate creative director, copywriter

"Duck Derby training day"

Client: Youth Emergency Services and Shelter (pro bono)

Role: Copywriter, duck trainer, stylist :) 

"Here for every moment"

Client: Wellmark Blue Cross and Blue Shield

Role: Creative director

"Blue helps you be you" 

Client: Wellmark Blue Cross and Blue Shield

Role: Creative director, copywriter

"Ask me"

Client: Iowa HHS

Role: Creative director

"Purdy good"

Client: Iowa State University

Role: Creative director, copywriter

"Camp Iowa State (Cyclone Welcome Weekend)"

Client: Iowa State

Role: Creative director, copywriter

"Keep it IPR" digital, social and out-of-home campaign

Client: Iowa Public Radio

Role: Creative director, copywriter

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00:00 / 00:30

"No one's a good unsafe driver" multi-media campaign 
Client: Drive Smart Iowa

Role: Creative director, copywriter

"Doctors in the House!" Casey's Center Executive Suite

Client: The Iowa Clinic

Role: Creative director, copywriter

"Vasectomies take balls" digital and social campaign

Client: The Iowa Clinic

Role: Creative director

"Healthy rear" colonoscopy emails

Client: The Iowa Clinic

Role: Creative director, copywriter

"Don't risk it" print campaign

Client: John Deere Parts

Role: Concepter, copywriter, producer

Note: These images were created practically, using minimal Photoshop

"Mealtime how you like it"

Client: Mom's Meals (pitch work)

Role: Creative director, copywriter

"Building for Success" trade e-book

Client: Pella Windows and Doors

Role: Associate creative director, copywriter

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"Driven by the Craft" trade print ad

Client: Pella Windows and Doors

Role: Associate creative director, copywriter

ZLR Ignition Positioning Refresh

Client: ZLR Ignition

Role: Creative director, copywriter

 

Resume

ZLR Ignition
Creative Director     2022 to 2025
  • Led efforts on the leadership team to determine the direction of the company mission and culture.

  • Guided a team of art directors, copywriters and video specialists to develop memorable and effective campaigns.

  • Concepted and wrote effective advertising campaigns that included social media, TV and radio, print advertising, website development, email marketing, out-of-home advertising, on-site signage and collateral.

  • Created and implemented training and development opportunities across the agency.

  • Developed and championed new processes for clear and efficient collaboration.

  • Advocated for a positive and constructive environment that fostered creativity, collaboration and hard work.

  • Developed and presented persuasive and informational presentations for clients and prospects.

​​

Clients: Iowa State University, Iowa Public Radio, The Iowa Clinic, Wellmark Blue Cross and Blue Shield

The Integer Group

Associate Creative Director     2019 to 2022

Senior Copywriter     2017 to 2019

  • Led creative concepting for compelling and effective retail campaigns.

  • Developed and pitched presentations to clients and retail partners, including Target, Costco, Lowe's and Ulta.

  • Collaborated with accounts and insights teams on strategic direction.

  • Built strong relationships with clients and guided them on yearly communications plans.

 

Clients: Neutrogena, Aveeno, OGX Beauty, Pella Windows & Doors, Michelin and BFGoodrich, Johns Manville

Two Rivers Marketing

Copy Director     2014 to 2017

  • Developed concepts and copy for product and retail campaigns for John Deere dealerships.

  • Collaborated with art directors to concept and create digital, print and video/audio projects.

  • Led internal company initiatives, like fundraising for Crohn's and Colitis Foundation and the Marketing for the Future kids program​.

C​lients: John Deere, Principal Financial Group, Renewable Energy Group, Juvenile Diabetes Research Fund

John Deere 

Copywriter     2007 to 2014

  • ​Collaborated with marketing on communications plans and strategic briefs.

  • Worked with art director on campaign concepting and creative development for John Deere retail campaigns.

  • Produced and directed video and radio spots.

  • Traveled to dealerships and customer locations to conduct audience research.

CONNECT

connect

Let's work together
Or contact me directly:
mclain.jill@icloud.com 
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© 2019 by Jill McLain.

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